PLATONICSYSTEMSforMODERNCREATORS
Every content business is a system. We design and operate ecosystems that turn creative output into revenue, IP value, and sustained audience growth, accumulating value over time. The production model is optimized with AI tools to minimize cost without compromising quality, and the publishing funnel is built across various platforms to monetize marginal audience affinity at each layer.
Publishing Funnel
This strategic publishing model creates volumetric value by mining audience affinity across platforms. The funnel optimizes content for each layer - discovery at the top, engagement in the middle, and conversion at the bottom - culminating in super fans who deliver recurring revenue and long-term value. The tetrahedron framework visualizes how audience reach, content units, and monetization depth create three-dimensional business value.
Real Ones
Built from scratch, Real Ones became a multi-platform, audience-first media brand reaching millions monthly. With no paid ad spend and starting from zero subscribers, the YouTube channel hit 1M+ subs and delivered 282 uploads, earning 64M+ views and 665M+ impressions with over 6.7M minutes watched.
Hotboxin
Hotboxin' proved creator-first media could outperform studio platforms. We produced 94 episodes and built a system that turned Mike Tyson's voice into viral, recurring content — earning 113M+ YouTube views at a time before Shorts even existed.
Behind the Mike
With no prior pipeline or strategy, we transformed unused behind-the-scenes footage into a monetizable campaign supporting Tyson's return to the ring. The 71-day rollout spanned YouTube, TikTok, X, and Instagram, earning 81.5M impressions, 16.2M views, and 287K watch hours.
OUR PHILOSOPHY
Platonic Systems emerged from deep experience in both traditional and creator media. After a decade running Joe Roth's television business and executive producing projects like United States vs. Billie Holiday and The Plot Against America, I saw the writing on the wall.
Technology was giving creators direct access to their audience — and the chance to own their IP. But the infrastructure needed to support them didn't exist. That's why I built Platonic Systems: to give creators what studios never could — a system that turns ideas into scalable businesses.
We start by identifying how a creator best connects with their audience:
- Through narrative storytelling
- By sharing specialized knowledge
- By curating conversations and culture
- Through consistent digital engagement
From there, we build systems designed to scale. Everything we do is structured to increase audience affinity, drive monetization, and preserve ownership. This is not a service — it's a partnership built for growth.
CREATIVE SERVICES
Ecosystem Strategy Consulting & Planning
A clear, minimum-viable story. A defined audience. A publishing plan built to sustain. We start by mapping your creative foundation and defining the roles every content ecosystem needs to function — from editorial and programming to publishing and performance.
Production Services & Content Management
We build and manage production pipelines that match the project's creative scope, budget, and cadence. From shoot prep to post, we ensure your process is consistent and your output is usable across platforms.
Post-Production & Editorial
Each platform has its own language. We cut and format raw footage into native content for TikTok, YouTube, Instagram, and more — optimizing each asset for visibility, clarity, and tone.
Multi-Platform Publishing & Format Optimization
We manage the release process. That includes export formatting, thumbnails, scheduling, and copy — so that each post is ready to perform and reach its intended audience.
Audience Funnel & Revenue Strategy
We help you build a clear path from viewership to community to conversion — through memberships, merchandise, or direct sales. Each content piece is designed to move your audience one step closer.
Let's Build Your Ecosystem
Platonic Systems works with a limited number of creators and brand partners each year. If you're ready to design a content system that scales — and you're serious about ownership, longevity, and IP value — we'd love to hear from you.